Any member of the Sky group may use and share, within that group and with its advisors, applying appropriate security measures to keep your information safe and secure, the information you provide and other information it holds about you for the purposes set out below.
Certain group entities may have specific privacy notices on their websites, so please check to make sure you are informed of how they use your information.
Information youve provided to us, including on our websites or when you access our services through applications on websites operated by other organisations.
Information, uploads, user generated content and comments you make about the shows, channels, programmes, advertisements, products and services you use, for example how you access, view, share, contribute to, communicate with, record or fast forward them.
Information we collect, via cookies and related ad technology, from the devices (including your viewing card) you use to receive Sky content, products and services, about your use of Sky and/or selected third party content, products and services. This may include fingerprint information about your device, machine or browser so that we can make sure you get the products and services you are entitled to receive. This information may be collected when cookies are turned off. For more information on cookies and how to manage them, please see the section on cookies.
IP address, identification number, online identifier, browser information, location data and other similar identifying information required for your devices to communicate with websites and applications on the internet.
Technical information from the devices you use to receive Sky content, products and services, for example, the collection of diagnostic and traffic information. Note that many devices will have their own privacy settings and notices under which they may collect your information, so you may wish to check your device settings to get details of such processing.
We need your information so that we can, in accordance with the contract you have with us, provide you with content, products, services, tailored and personalised recommendations, general account management, and the management of traffic across our network. Sky uses your information to facilitate the operation of its network by choosing the most efficient route to transmit your requests for a communications service through the various parts of its network of equipment and systems.
This information may include use of your IP address, MAC address, port information, logical network address or similar operational or technical information about your equipment or of each device you use to access Skys services. This information is necessary to enable Sky to provide you with its products and services and is held securely within restricted areas accessible only by authorised personnel.
In addition to using your information for such purposes, we may also use your information in the following ways:
To monitor, improve and protect our content, products and services, work with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
We may share information with credit reference, fraud prevention agencies, entities in which we hold a share of the ownership and other companies for use in credit decisions, for fraud detection and debt recovery purposes.
We may transfer your information to our data processors within and outside the European Economic Area, but will do so with appropriate measures and controls in place to protect that information in accordance with applicable data protection laws and regulations and regulatory guidance. In all instances, we will take into account the nature of the information we are transferring, and the level of protection provided by those processors.
If false or inaccurate information is provided and fraud is identified, the details will be passed to fraud prevention agencies. Law enforcement agencies may access and use this information. We, our shared ownership group entities and other organisations may also access and use this information to prevent fraud and money laundering, for example when: checking details on applications for credit and credit related or other facilities; managing credit and credit related accounts and facilities; recovering debt; checking details on proposals and claims for all types of insurance or other types of financial services; or checking details of job applications and employees. We and other organisations may access and use from other countries the information recorded by fraud prevention agencies. Pleasecontact usif you want to receive details of the relevant fraud prevention agencies.
To enable us to comply with any legal or regulatory requirements; to protect or enforce our rights or the rights of any third party such as analyzing activity on our network to help block unauthorized or illegitimate content, publication of, or access to it; in the detection and prevention of fraud and other crimes; managing use of our products and services in accordance with our data retention deletion and acceptable use policies and for the purpose of safeguarding someones vital interests, national security, responding to statutory obligations or requests from the courts and enforcement authorities.
To provide you with more relevant tailored advertising. Sky can serve different ads to groups of people and to different Sky households watching the same programme. We use the information we hold about you and your household, to make some of the adverts you see and the offers you receive more relevant. This is done using a process that helps to make sure that advertising plays out when a chosen type of audience or households is most likely to be watching a particular programme. We retain your information in accordance with our group data retention and deletion policies. These set out the criteria we use to determine how long we keep information, what measures we put in place to keep your information safe and secure, and with whom we may share your information. When deciding what to retain, we take into account what information we need to best provide you with products, goods and services, manage your relationship with us and meet our statutory obligations.
To send you direct marketing. This may include communications by post, telephone, SMS or email using the contact details you have provided us, about us and our business partners content, products and services, events and special offers, including, where applicable, for a reasonable time after you have ceased to be a customer of ours.
If you wish to adjust what information we use or how we use it, you can do so via yourManageaccount or by contacting us on 03442 414 141 (in the UK) or 0818 719 819 (in ROI). Please note that we may need certain information to enable us to provide you with the products, goods and services you ask for, so changes you make to your preferences or restrictions you ask us to make on how we use your data may affect what services we can provide.
You can choose not to receive direct marketing or tailored advertising. You can adjust your preferences in the following ways: via yourManageaccount, by calling us on 03442 414 141 (in the UK) or 0818 719 819 (in ROI), by clicking on the unsubscribe link in marketing information from us.
You should be aware that
when you access or use our content, products and services, we may collect information from the devices you use to receive Sky content, products and services by using cookies. We also collect such information from third party websites, mobile sites and from apps where we show our own adverts, using cookies and related ad technology.
If youd like to learn how to manage these cookies and choose whether or not to receive information of different types, please see the section Controlling My Cookies below. You can also find helpful information on how to stay safe online in our Broadband Shield and Help & Support sections of thewebsite.
Cookies are small bits of text that are downloaded to the devices you use to receive Sky content, products and services and access online information. Your browser makes these cookies available every time you visit the website again, so it can recognise you and can then tailor what you see on your device.
Cookies are an important part of the internet. They make using devices and accessing online information much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups.
Cookies that are needed to provide the content, product or service you have asked for
Some cookies are essential to help your devices download or stream the information, or so you can move around websites and use their features. Without these cookies, content, products or services youve asked for cant be provided.
Here are some examples of essential cookies:
Keeping you logged in during your visit or enabling you to stream content; without cookies you might have to log in on every website you visit or repeatedly adjust your volume and viewing settings.
Cookies allow the application or website to remember choices you make, such as your language or region and they provide improved features.
Here are a few examples of just some of the ways that cookies are used to improve your experience on our applications and websites:
We like to keep track of what websites, information and links are popular and which ones dont get used so much, to help us keep our information relevant and up to date. Its also very useful to be able to identify trends of how people navigate (find their way through) our information and when and where error messages may originate.
This group of cookies, often called analytics cookies are used to gather this information. The information collected is grouped with the information from everyone elses cookies. We can then see the overall patterns of usage rather than any one persons activity. Analytics cookies are used to improve how an application, a website and its pages work.
Our applications, web locations, websites and communications you get from us contain small invisible images known as web beacons or pixels. These are used to manage the interaction between you and the online information or email and allows us to assess the effectiveness of the communication.
We use affiliate cookies. Some of our web based information will contain promotional links to other companies sites. If you follow one of these links and then register with or buy something from that other site, a cookie is used to tell the other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. For more information, see theInternet Advertising Bureausguide about how affiliate marketing works.
We sell space on some of our websites, mobile sites and apps to advertisers. The resulting adverts often contain cookies and related ad technology that is placed by third party partners such as ad servers, ad agencies, ad network providers and research firms. These partners use the browsing information collected from these cookies to:
help show other advertisements that are relevant to you while youre accessing our information. This information about your browsing activity may be grouped with information about what is being accessed by other users, into interest groups, and then used to show you advertisements based on those interests. This is often called online behavioural advertising (OBA). OBA is a way of using information about your web-browsing activity, collected by using cookies, to group you with other users into interest groups and show you advertisements based on those interests.
We do not sell personal data collected from cookies to any other organisations. If you want to know about data collected by third parties when you click on their adverts, you should check their privacy notice to find out what they collect, how they process it and what they use it for.
Its easy to choose not to receive behavioural advertising and manage your cookies if you want to.
How can I see and manage my cookies in my browser?
Virtually all modern browsers allow you to see what cookies youve got, and to clear them individually or clear all of them. To find out how to do this, go , which contains comprehensive information on how to do this on a wide variety of desktop browsers.
How can I choose not to receive Online Behavioural Advertising and other tracking cookies?
In addition to the controls available on your computer, there are other ways of choosing not to receive Online Behavioural Advertising and other tracking cookies.
Please note that most of these choices work by setting a cookie that overrides the behavioural advertising cookie. If you clear all your cookies, you will also clear these opt-out cookies, therefore changing your preferences. In this instance you would need to choose again.
Organisations which provide more information on Online Behavioural Advertising
Internet Advertising Bureau (IAB) Your Online Choices page. This allows you to choose not to receive behavioural advertising from each of the advertising networks represented by the IAB.
Network Advertising Initiative (NAI)opt out page.
This allows you to choose not to receive behavioural advertising from each of the ad networks represented by the NAI.
self-regulatory program for online behavioural advertising choices page.
If you wish to make a complaint about how we use your information, please contact Customer Relations in the first instancehereand we will do our best to help. You may find ourCustomer Complaints Code of Practicehelpful. If you are still unhappy, you can contact the Information Commissioners Office via theirwebsite.
Any queries or comments about this privacy notice, for requests of copies of the information we hold about you, or if you wish to have a copy of your information, amend or transfer your records, please write to Customer Relations, Sky Subscriber Services Ltd, PO Box 43, Livingston, West Lothian, EH54 7DD, UK or to Customer Relations, Sky Subscriber Services Limited, One Burlington Plaza, Burlington Plaza, Dublin 4, ROI or contactdp..
Please ensure you notify us of any updates, amendments and corrections to your information by contacting us online, by phone on 03442 414141 in the UK or 0818 719 819 in the ROI or through theManagesection of m.
We will occasionally update this privacy notice. We will post a notice of any material changes on our website prior to implementing the changes, and, where appropriate, notify you using any of the contact details we hold for you for this purpose. We encourage you to periodically review this notice to be informed of how we use your information.
This Privacy and Cookies Notice was last updated December 2017.
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